Tourism Canada Case Study

Case Study

Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a world-leading tourism workforce.

The Challenge

Tourism HR Canada is a pan-Canadian organization with a mandate aimed at building a world-leading tourism workforce. The organization needed a strategic creative campaign to reach out to the international LGBT+ community and frame Canada as an open, inclusive and safe travel destination.

The Solution

TrueSelf Productions knew they needed a creative strategy targeted at the tourism industry to educate them about welcoming the LGBT+ demographic to Canada. We came up with a series of animated and live-action videos that provided advice and guidance using high-impact custom illustrations.

Stephen is extremely professional, easy to work with, is flexible and communicates well, which resulted in superb final videos that achieved project goals.

Dena Maxwell
Project Analyst
Tourism HR Canada

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