Canadian Gay & Lesbian Chamber of Commerce (CGLCC) Case Study

Case Study

The Canadian Gay and Lesbian Chamber of Commerce (CGLCC) promotes LGBT businesses and fosters greater diversity and inclusion across Canada's economy.

The Challenge

The organization needed a strategic production partner with a wealth of brand, advertising and marketing experience to produce several commercials and videos to promote their brand in the Canadian and international marketplace.

The Solution

TrueSelf Productions has produced numerous videos for promotions and events for CGLCC that have helped raise their national and international profile, inviting key corporate sponsors to the table, including Kellogg’s, Air Canada, TD, RBC, BMO, Accenture, and Delta, among others.

Our organization is the voice of LGBT+ business across Canada, a community that generates over $22 billion in economic activity in Canada alone. The TrueSelf Productions team is professional, diverse, and above all, their work creates impact.

Dale McDermott
Chief Operating Officer
Canada's LGBT+ Chamber of Commerce

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