Bare Chest Calendar Case Study

Case Study

PRC (formerly Positive Resource Center) has been working in the Bay Area for decades to help those affected by HIV/AIDS, substance use, or mental health issues.

The Challenge

By providing the support and services they need to reclaim their lives, PRC helps these people realize their best selves. The Bare Chest Calendar helps to raise funds to support this effort. TrueSelf Productions was brought in as the campaign agency to build PRC’s profile and help achieve its fundraising goals.

 

The Solution

The creation of the Bare Chest Calendar fundraising video has helped generate over $200,000 per year in donations and raise the profile of this organization.

Stephen Gardner was a great collaborator and became passionate about our mission to raise as much as possible for those most in need. The video was received with overwhelming praise and is an instrumental piece of our recruitment tools that raised over $200,000 for PRC last year.

Will Victoria
Executive Director
Bare Chest Calendar

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